MICA Manthan Series 2020 , 19th June : 10 am – 11.30 am

Mr. Santosh Desai , Managing Director & CEO, Future Brands Ltd.


Times are changing, and it has become crucial to have a dialogue about the world at large.

MICA presents ‘MICA Manthan Series 2020’, a series inspired by Prof. Sheth and his insights on Resilience in Crisis times, which will feature discussions led by prominent speakers on Global and Current Affairs with MICAns.

For the first episode, we have Mr. Santosh Desai (@santosh.desai), Managing Director & CEO, Future Brands Ltd. in conversation with students of MICA and Dr. Preeti Shroff (@preetishroff), Dean, MICA.

About the Speaker 

Santosh Desai – Managing Director & CEO of Future Brands Ltd

A post graduate from IIM Ahmedabad, Santosh’s main interest lies in studying the evolving nature of consumer culture in India.

He has worked in advertising for 22 years where his last assignment in advertising was as President of McCann Erickson. Currently, he heads Future Brands Limited, which is a branding services company in the business of creating, managing and offering consultancy services in the brand and consumer space. This apart, Santosh is also a bestselling author of Mother Pious Lady –Making sense of everyday India.

He is also a regular columnist with TOI and a commentator on societal and cultural trends, popular culture, brands and marketing.

Episode Details – 

Date and Time – 19th June’ 20, 10 am – 11.30 am

Venue – Online (Zoom – Meeting Id – 95050078489  Password – 279305 )


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